About
Our People
At SBC, we believe that our people play various roles in serving the community. We are committed to developing a multicultural, literary arts sector and recognising excellence in literature through our initiatives.
Board of Directors

Ms Claire ChiangChairperson
Ms Claire Chiang is the Senior Vice President responsible for the strategic direction, management and operation of Banyan Tree and Angsana Galleries. She is also the Chairperson of the Banyan Trees Global Foundation. In 2010, she assumed the roles of

Ms Claire Chiang
ChairpersonMs Claire Chiang is the Senior Vice President responsible for the strategic direction, management and operation of Banyan Tree and Angsana Galleries. She is also the Chairperson of the Banyan Trees Global Foundation. In 2010, she assumed the roles of Chairperson, China Business Development and Chairperson, Human Capital Development Task Force. Ms Chiang has served two terms as a Nominated Member of Parliament and is the Director and Non-Executive Chairperson of the Wildlife Reserves Singapore and Chairperson of the Wildlife Reserves Singapore Conservation Fund. She sits on the Global Governing Board of the Caux Round Table as Vice-Chair for Asia.

Mr Chua Hong KoonBoard Director
Chua Hong Koon is the Publishing Director at World Scientific Publishing Company. Hong Koon has more than 30 years of publishing experience working with major publishers like Pearson and Oxford University Press. He has published many types of books,

Mr Chua Hong Koon
Board DirectorChua Hong Koon is the Publishing Director at World Scientific Publishing Company. Hong Koon has more than 30 years of publishing experience working with major publishers like Pearson and Oxford University Press. He has published many types of books, from children’s books to assessment and reference books, school and higher education textbooks, trade and professional books, also Christian books. Hong Koon served as an Exco member of the Singapore Book Publishers Association for several years. He is currently an executive member of the National Book Development Council of Singapore. He has a Science degree and also a Law degree.

Mr R. RamachandranBoard Director
Mr. R Ramachandran has long been associated with the promotion of reading, writing, publishing and library development in his previous appointments as Director, National Library, Deputy Chief Executive, National Library Board and subsequently Secreta

Mr R. Ramachandran
Board DirectorMr. R Ramachandran has long been associated with the promotion of reading, writing, publishing and library development in his previous appointments as Director, National Library, Deputy Chief Executive, National Library Board and subsequently Secretary — General International Federation of Library Associations and Institutions (IFLA). He has been a member of the National Book Development Council of Singapore since 1969, serving in various capacities as Hon. Secretary, Vice-Chairman and Chairman.

Ms Karen HengBoard Director
As a banker with 27 years of experience, Karen held senior management positions in coverage and corporate banking before leaving the industry in 2019. Karen started her career with DBS Finance and subsequently UOB where she held various positions in

Ms Karen Heng
Board DirectorAs a banker with 27 years of experience, Karen held senior management positions in coverage and corporate banking before leaving the industry in 2019. Karen started her career with DBS Finance and subsequently UOB where she held various positions in corporate banking and risk management. In 2004, Karen joined BNP Paribas as Vice President. She was appointed Managing Director and Head of corporate coverage in 2010, where she set up the bank’s China and Japan desk. In BNP Paribas, Karen was also an active ExCo member of the bank’s diversity initiative, Mixcity, promoting diversity and women rights within the organisation.
SBC Advisory Network
International Advisors
- Andrea Pasion-Flores (Philippines)
- Murti Bunanta (Indonesia)
- Nellie Dato Paduka Haji Sunny (Brunei Darussalam)
- Nury Vittachi (Hong Kong)
- Selina Lee (Malaysia)
- Thant Thaw Kaung (Myanmar)
Singapore Advisors
- Bibi Jan Md Ayyub
- Evelyn Wong
- Felicia Low-Jimenez
- Jennifer Yin
- Kiang-Koh Lai Lin
- Kanagalatha
- Leo Vincent
- Melvin Choo
- Sa'eda Buang
- Tan Chee Lay
- Tan-Ang Soo Buay
- Valerie Cheng
- Wai Yin Pryke
- Yeow Kai Chai
Staff
SBC is made up of many passionate individuals committed to the literary arts.

William PhuanExecutive Director
William enjoys nonfiction books and narrative films. He is a big fan of martial arts novels and films. He was formerly the Director of The Arts House and Programme Director of the New York Asian American International Film Festival.

William Phuan
Executive DirectorWilliam enjoys nonfiction books and narrative films. He is a big fan of martial arts novels and films. He was formerly the Director of The Arts House and Programme Director of the New York Asian American International Film Festival.

Celine ChowHead, Programmes
Celine has been working with books and the earnest people who create and market them, for what seems like forever. She is still at it because she enjoys the work and the people she crosses paths with in the process.

Celine Chow
Head, ProgrammesCeline has been working with books and the earnest people who create and market them, for what seems like forever. She is still at it because she enjoys the work and the people she crosses paths with in the process.

Ethan LeongHead, Marketing
Ethan has more than a decade of experience in digital and content marketing, social media marketing, and online community management. He loves film, critical theory, philosophy, poetry and spoiling his dog Ealga with food and affection.

Ethan Leong
Head, MarketingEthan has more than a decade of experience in digital and content marketing, social media marketing, and online community management. He loves film, critical theory, philosophy, poetry and spoiling his dog Ealga with food and affection.

Vasantha DeviAdmin and Finance Senior Manager
Vasantha is SBC's longest-serving employee, a motherly and sometimes crabby figure to SBC's interns. Outside of the office, she enjoys spending time with her family and cooking for her loved ones.

Vasantha Devi
Admin and Finance Senior ManagerVasantha is SBC's longest-serving employee, a motherly and sometimes crabby figure to SBC's interns. Outside of the office, she enjoys spending time with her family and cooking for her loved ones.

Caroline WanProgrammes Manager
Caroline’s journey in the literary arts started with an invitation to a spoken word event and the rest as they say is history. As an ardent fan of the written word, her resolution is to make a dent in the TBR pile currently taking over her room.

Caroline Wan
Programmes ManagerCaroline’s journey in the literary arts started with an invitation to a spoken word event and the rest as they say is history. As an ardent fan of the written word, her resolution is to make a dent in the TBR pile currently taking over her room.

Eshley LeeMarketing Manager
Eshley is a caffeine-fuelled marketing manager that brings with him over four years of social media advertising experience and his towering to-be-read pile. Watch his eyes light up when you talk about fantasy books, musicals, or animals.

Eshley Lee
Marketing ManagerEshley is a caffeine-fuelled marketing manager that brings with him over four years of social media advertising experience and his towering to-be-read pile. Watch his eyes light up when you talk about fantasy books, musicals, or animals.

Shafienas SallehManager, Programmes
Shafienas’ passion to serve the Sing Lit community started when she was first introduced to #BuySingLit back in 2017. She has a loud personality but she also has an introverted side who is shy with strangers (though no one believes that).

Shafienas Salleh
Manager, ProgrammesShafienas’ passion to serve the Sing Lit community started when she was first introduced to #BuySingLit back in 2017. She has a loud personality but she also has an introverted side who is shy with strangers (though no one believes that).

Sharon LimProgramme Manager
Sharon is grateful to work alongside authors, illustrators, publishers and booksellers in this inspiring industry. She loves to visit bookstores and has no intention to kick the Tsundoku habit of buying books and never (later) reading them.

Sharon Lim
Programme ManagerSharon is grateful to work alongside authors, illustrators, publishers and booksellers in this inspiring industry. She loves to visit bookstores and has no intention to kick the Tsundoku habit of buying books and never (later) reading them.

Lisa RaveendranProgramme Executive
Lisa is a lover of bad puns and dad jokes. In her spare time, she enjoys reading, writing and sharing recipes for budget-friendly meals with her friends. Prior to this, she had been working as a researcher in the field of social sciences.

Lisa Raveendran
Programme ExecutiveLisa is a lover of bad puns and dad jokes. In her spare time, she enjoys reading, writing and sharing recipes for budget-friendly meals with her friends. Prior to this, she had been working as a researcher in the field of social sciences.

Irena KeeProgramme Assistant
Irena is an Arts Management student at the Nanyang Academy of Fine Arts doing her internship at SBC. She has a passion for books since she was young. When she is not working, she’s enjoying good food, reading, and feeding her hamster.

Irena Kee
Programme AssistantIrena is an Arts Management student at the Nanyang Academy of Fine Arts doing her internship at SBC. She has a passion for books since she was young. When she is not working, she’s enjoying good food, reading, and feeding her hamster.

Raihan EffendyProgrammes Assistant
Raihan is a third-year student in NAFA pursuing Arts Management. He is interested to learn more about the literary arts and loves good humour.

Raihan Effendy
Programmes AssistantRaihan is a third-year student in NAFA pursuing Arts Management. He is interested to learn more about the literary arts and loves good humour.