Our People

At SBC, we believe that our people play various roles in serving the community. We are committed to developing a multicultural, literary arts sector and recognising excellence in literature through our initiatives.

Board of Directors

Ms Claire Chiang
Ms Claire ChiangChairperson
Ms Claire Chiang is the Senior Vice President responsible for the strategic direction, management and operation of Banyan Tree and Angsana Galleries. She is also the Chairperson of the Banyan Trees Global Foundation. In 2010, she assumed the roles of
Mr Chua Hong Koon
Mr Chua Hong KoonBoard Director
Chua Hong Koon is the Publishing Director at World Scientific Publishing Company. Hong Koon has more than 30 years of publishing experience working with major publishers like Pearson and Oxford University Press. He has published many types of books,
Mr R. Ramachandran
Mr R. RamachandranBoard Director
Mr. R Ramachandran has long been associated with the promotion of reading, writing, publishing and library development in his previous appointments as Director, National Library, Deputy Chief Executive, National Library Board and subsequently Secreta
Ms Karen Heng
Ms Karen HengBoard Director
As a banker with 27 years of experience, Karen held senior management positions in coverage and corporate banking before leaving the industry in 2019. Karen started her career with DBS Finance and subsequently UOB where she held various positions in

SBC Advisory Network

International Advisors

  • Andrea Pasion-Flores (Philippines)
  • Murti Bunanta (Indonesia)
  • Nellie Dato Paduka Haji Sunny (Brunei Darussalam)
  • Nury Vittachi (Hong Kong)
  • Selina Lee (Malaysia)
  • Thant Thaw Kaung (Myanmar)

Singapore Advisors

  • Bibi Jan Md Ayyub
  • Evelyn Wong
  • Felicia Low-Jimenez
  • Jennifer Yin
  • Kiang-Koh Lai Lin
  • Kanagalatha
  • Leo Vincent
  • Melvin Choo
  • Sa'eda Buang
  • Tan Chee Lay
  • Tan-Ang Soo Buay
  • Valerie Cheng
  • Wai Yin Pryke
  • Yeow Kai Chai


SBC is made up of many passionate individuals committed to the literary arts.

William Phuan
William PhuanExecutive Director


William enjoys nonfiction books and narrative films. He is a big fan of martial arts novels and films. He was formerly the Director of The Arts House and Programme Director of the New York Asian American International Film Festival.
Celine Chow
Celine ChowHead, Programmes


Celine has been working with books and the earnest people who create and market them, for what seems like forever. She is still at it because she enjoys the work and the people she crosses paths with in the process.
Ethan Leong
Ethan LeongHead, Marketing


Ethan has more than a decade of experience in digital and content marketing, social media marketing, and online community management. He loves film, critical theory, philosophy, poetry and spoiling his dog Ealga with food and affection.
Vasantha Devi
Vasantha DeviAdmin and Finance Senior Manager


Vasantha is SBC's longest-serving employee, a motherly and sometimes crabby figure to SBC's interns. Outside of the office, she enjoys spending time with her family and cooking for her loved ones.
Caroline Wan
Caroline WanProgrammes Manager


Caroline’s journey in the literary arts started with an invitation to a spoken word event and the rest as they say is history. As an ardent fan of the written word, her resolution is to make a dent in the TBR pile currently taking over her room.
Eshley Lee
Eshley LeeMarketing Manager


Eshley is a caffeine-fuelled marketing manager that brings with him over four years of social media advertising experience and his towering to-be-read pile. Watch his eyes light up when you talk about fantasy books, musicals, or animals.
Shafienas Salleh
Shafienas SallehManager, Programmes


Shafienas’ passion to serve the Sing Lit community started when she was first introduced to #BuySingLit back in 2017. She has a loud personality but she also has an introverted side who is shy with strangers (though no one believes that).
Sharon Lim
Sharon LimProgramme Manager


Sharon is grateful to work alongside authors, illustrators, publishers and booksellers in this inspiring industry. She loves to visit bookstores and has no intention to kick the Tsundoku habit of buying books and never (later) reading them.
Lisa Raveendran
Lisa RaveendranProgramme Executive


Lisa is a lover of bad puns and dad jokes. In her spare time, she enjoys reading, writing and sharing recipes for budget-friendly meals with her friends. Prior to this, she had been working as a researcher in the field of social sciences.
Irena Kee
Irena KeeProgramme Assistant


Irena is an Arts Management student at the Nanyang Academy of Fine Arts doing her internship at SBC. She has a passion for books since she was young. When she is not working, she’s enjoying good food, reading, and feeding her hamster.
Raihan Effendy
Raihan EffendyProgrammes Assistant


Raihan is a third-year student in NAFA pursuing Arts Management. He is interested to learn more about the literary arts and loves good humour.